Ontario is a driving force in North America’s automotive industry. The Greater Toronto Area is firmly positioned behind the steering wheel and promoted this fact at the SAE(Society of Automotive Engineers) convention today in Detroit Michigan. The Greater Toronto Marketing Alliance (GTMA) unveiled their quarterly newsletter at North America's largest automotive convention to show that the GTA is open for business.

Key use of graphics and maps outlined Investment Hot Spots in the GTA. Site selectors and intermediaries will be receiving the ROI either in print format or via email. Previous newsletters featured reports on Call Centre growth in the GTA, high-tech trade missions to Silicon Valley and biotech. Next edition will focus on BIO 2002, which is the world’s largest biotech show, which is to be hosted this year in Toronto. Editorial in next issue will feature the GTA’s key resources for the bio world featuring an exclusive interview with Mark Lievonen, president of Aventis and the chair of BIO Tech Canada.

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