FOR IMMEDIATE RELEASE
PERSPECTIVE LAUNCHES OPEN HOUSE CAMPAIGN FOR ST. MILDRED'S-LIGHTBOURN SCHOOL

OAKVILLE, Ontario, October 19, 2008 -Today, Perspective Marketing Inc. announced the conclusion of a successful marketing campaign for St. Mildred's-Lightbourn School in Oakville. St. Mildred's hired Perspective to create a campaign that would build awareness of the school's upcoming open house, and the benefits of attending an independent, all-girls school.

"St. Mildred's approached us with a desire to promote the school's many advantages to potential students and their parents throughout the GTA," says Glenn Marshall, Managing Partner at Perspective Marketing. "Our team of designers and marketing professionals put together a comprehensive marketing mix that maximized results and remained within the school's budget."

The campaign included the creation of an eight-page newspaper supplement that was distributed throughout the GTA in the Globe and Mail. Perspective designed the supplement, and coordinated editorial content, print and distribution of the supplement, which promoted the school's advanced placement program, the progress of its ongoing capital campaign, and the opportunities associated with a female-centred education.

Perspective also wrote and coordinated traffic tags and three separate radio spots utilizing St. Mildred's staff, including Head of School, Jane Wightman, Head Girl, Alexa Vogel, and Olympic gold medallist and Physical Education teacher, Larry Cain. Perspective coordinated the media buy for the radio spots on behalf of St. Mildred's in radio stations in Oakville, Toronto and Hamilton.

On utilizing St. Mildred's staff to get the school's message out, Marshall says: "We wanted to use real voices and real people - after all, who better to promote the school than the people who are there every day and truly believe in the experience."

Perspective strategically ran the radio spots and released the newspaper supplement one week prior to the St. Mildred's open house to maximize awareness.

Perspective Marketing Inc. is a full-service advertising agency that co-ordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Marketing Communications Manager, Perspective Marketing
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
allison@perspective.ca

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