FOR IMMEDIATE RELEASE
PERSPECTIVE MARKETING LAUNCHES "GEEK CHIC" AD CAMPAIGN WITH QR TECHNOLOGY FOR MARZ HOMES

OAKVILLE, Ontario, November 21, 2008 -Perspective Marketing introduced a new ad campaign this week for Marz Homes aimed at a younger demographic of potential first-time homebuyers.

The new Marz ads - branding Marz as "geek chic" - feature a barcode called a Quick Response or QR code. QR codes are currently commonplace in Japan and are beginning to become more pervasive in advertising around the world. The codes have yet to become mainstream in Canada.

QR barcodes are made to hold several hundred times the amount of information stored in typical barcodes. They can be coded to store mobile websites, which is how Perspective has utilized the technology for Marz Homes.

"The QR campaign is an exciting step for Marz, and an important one to showcase that the innovative techniques used in both the design and construction methods of Marz's new homes can also be transferred to their advertising," says Glenn Marshall, managing partner at Perspective Marketing. "We hope to garner the attention of the younger demographic of new homebuyers who appreciate cutting-edge innovation the way Marz appreciates superior homebuilding."

Anyone with a cell phone can just take a picture of the QR Code on the ad with their mobile device, and the phone will immediately go to the Marz Homes mobile website. The website was created to give potential homebuyers a glimpse into some of the great communities currently being developed by Marz.

The new Marz Homes ads will be featured in an outdoor advertising campaign throughout Hamilton using Zoom Media in locations that fit the company's target demographic.

The ads will target graduate students at McMaster University, and the 25-35 year-old demographic in local bars and restaurants.

"As experts in targeted media, we (Zoom Media Inc.) feel that QR advertising technology will increasingly play a role in further engaging the consumer beyond the physical ad, enticing the consumer into an incentive-based dialogue that is fully measurable," says Neil DeGasperis, Account Executive at Zoom Media Inc.

The outdoor advertising campaign will be complemented with a print campaign in a local alternative weekly targeting readers aged 20-35+.

Since many people are unaware of QR technology and how to use it, Perspective Marketing also created a website to coincide with the advertising campaign. Although many newer mobile devices come enabled with QR technology, some older models do not. The site - marzhomes.com/qr - will direct these users to websites where they can download the QR software onto their mobile device for free.

Of course, the barcode can be found online as well for those interested in testing out the technology.

Perspective Marketing Inc. is a full-service advertising agency that co-ordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Marketing Communications Manager
Perspective Marketing
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

Back