FOR IMMEDIATE RELEASE
PERSPECTIVE MARKETING CELEBRATES 10 YEARS IN OAKVILLE

OAKVILLE, Ontario, Tuesday, May 27, 2008 -Today, Perspective Marketing Inc. announced the release of Perspective™ Oakville 2008 in the Globe and Mail and to select households in Oakville via Canada Post. This year marks Perspective Marketing's 10th year of producing Perspective™ Oakville, a publication that promotes living, working, visiting and investing in the town.

"The Town of Oakville is very important to us," says Steve Montague, Managing Partner at Perspective Marketing. "Our head office is located here, many of our clients are located here, and our Perspective series of publications started with Oakville."

Three different covers have been utilized to promote different aspects of the town's business community. Business leaders adorning the covers include Alex Bystrin, President and CEO of Oakville Hydro; Dr. Robert Turner, President and CEO of Sheridan Institute; and Chris Stoate, President of Laser Networks.

"Oakville is comprised of a number diverse and competitive industries, each supporting varying aspects of the town and greater community," says Glenn Marshall, Managing Partner at Perspective Marketing. "In using three different covers, we are promoting to readers importance of three of those sectors - energy, education and innovation."

Perspective™ Oakville 2008 is introduced with a message from Oakville Mayor Rob Burton. To celebrate 10 years in Oakville, publication includes a series of articles detailing the "10 you should know in Oakville", including economic developments, green spaces, attractions and business leaders.

Additional articles include Oakville Hydro's innovative approach to energy, information on the region's independent schools, an article on the region's waste management strategy, and articles on the town's business improvement areas.

"With Perspective™ Oakville 2008, we are continuing a tradition that started 10 years ago in Oakville," says Montague. "In that time we have added 16 other towns and cities that we now annually profile. We are excited about expanding into future markets, while at the same time remembering where it all started."

All Perspective Marketing publications are archived in the National Library of Canada. Perspective™ Oakville 2008 is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 17 editions, a number expected to grow to 24 by the end of 2008.

For more information, please contact:

Mike O'Drowsky
Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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