FOR IMMEDIATE RELEASE
PERSPECTIVE LAUNCHES '10 YEARS IN OAKVILLE' CAMPAIGN

OAKVILLE, Ontario, Tuesday, May 6, 2008 - Today, Perspective Marketing Inc. unveiled a surprise marketing campaign to inform the public of the company's 10th edition of Perspective Oakville 2008, an annual newspaper supplement circulated in the Globe and Mail.

Perspective Marketing blanketed select sections of downtown Oakville with colourful balloons emblazoned with 10th anniversary tidings. Attached to the balloons were greeting cards informing passersby of this special milestone in the company's history.

"This marketing campaign is our way of reminding residents to check their editions of the Globe and Mail on May 27, 2008, to see everything that is going on in their community," says Ed Martin, Director of Advertising at Perspective Marketing.

Each edition of Perspective Oakville provides readers in the Greater Toronto Area with information about the town's investment opportunities, as well as various lifestyle, tourism, and cultural amenities. Not only was Oakville the first community profiled by Perspective Marketing, but the town has also served as home base for the company's entire 11-year history.

"It all started here in Oakville," says Martin. "Perspective Oakville 1998 was the first in what would become a long list of publications. The support of the town, its residents, and its businesses has been the driving force behind the publication's success over the past 10 years."

Perspective Oakville 2008 is one in a series of 17 publications that Perspective Marketing produces, profiling towns and cities throughout Ontario. Perspective Marketing intends to increase this number to 24 publications by the end of 2008. All Perspective Marketing publications are archived in the National Library of Canada.

Perspective Marketing is a full-service advertising agency, and offers full creative services including logo design, print and broadcast creative, multimedia, and public relations. The company also provides custom publishing services for organizations interested in reaching targeted audiences and gaining maximum exposure. Perspective's creative team of designers, writers, photographers, sales persons, and marketing experts provide a full-service approach to custom publishing.

For more information, please contact:

Lisa Trischler
Tel: (905) 338-0630 ext. 221
Fax: (905) 338-7225
lisa@perspective.ca

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