FOR IMMEDIATE RELEASE
PERSPECTIVE™ MISSISSAUGA PROMOTES CITY'S INVESTMENT STRATEGY

OAKVILLE, Ontario, Wednesday, April 8, 2009 - Today, Perspective Marketing Inc. announced the release of Perspective™ Mississauga 2009, a report detailing Mississauga's successful initiatives and goals for the future. Perspective™ Mississauga was distributed throughout Ontario in the Globe and Mail and to select households in Mississauga via Canada Post.

Introduced with a message from Mississauga Mayor Hazel McCallion, Canada longest serving mayor, the publication describes the creation of the city's Strategic Plan that will serve as a guide for Mississauga over the next 40 years.

"Mississauga is a progressive city and development of this plan shows that it is looking to the future," says Glenn Marshall, Managing Partner at Perspective Marketing Inc. "More than 100,000 people from the community weighed in on the plan, proving that the city's residents also deeply care about the future and well-being of Mississauga."

The publication also includes articles that detail Mississauga's talent pool; the diversity of its economy, including the city's life sciences sector; the city's environmental initiatives; and Mississauga's progress in developing light rail and bus rapid transit systems.

"Mississauga continues to look to advance as it explores the opportunities that light rail transit can bring to the city," says Marshall. "Mississauga's dedication to enhancing its infrastructure, supporting its businesses and working to attract additional business has placed the city at the forefront of progressive Canadian communities."

Perspective™ Mississauga is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 20 editions, a number expected to grow to 24 by the end of 2009. All Perspective Marketing Inc. publications are archived in the National Library of Canada.

Perspective Marketing Inc. is a full-service advertising agency that co-ordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Mike O'Drowsky
Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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