FOR IMMEDIATE RELEASE
MISSISSAUGA GETS A FRESH PERSPECTIVE

OAKVILLE, Ontario, March 19, 2008 – Today, Perspective Marketing Inc. announced the release of Perspective™ Mississauga 2008, distributed throughout the Greater Toronto Area in subscriptions of the Globe and Mail, as well as to select households in Mississauga via Canada Post. Introduced with a message from Mississauga Mayor Hazel McCallion, the publication features a number of articles outlining the city's competitive advantages in attracting and retaining talent, as well as the city's top economic sectors.

"Mississauga is one of the country's most competitive places to do business," says Glenn Marshall, managing partner at Perspective Marketing Inc. "This is evidenced in city's ability to attract a range of companies, including 59 Fortune 500s, and more than 1,300 international firms."

Mississauga's bioscience, information and communications technology, manufacturing and finance industries are creating knowledge economy jobs that are helping the city to acquire some of the GTA's top talent. The ongoing construction of the Bus Rapid Transit system, which will provide bus service from Oakville to Peterborough, is set to further increase the city's ability to attract employees from throughout the GTA.

People are also moving to Mississauga as approximately 14,000 people decide to make the city their home every year. This consistent growth has put the city's population at approximately 704,000 people, and has also contributed to Mississauga's 11th consecutive year of posting more than $1 billion in construction and development.

"Investment is pouring into Mississauga," says Marshall. "And I believe that it will continue to do so. Unparalleled employment opportunities, available land, and an excellent quality of life have spurred continuous growth in the city, and have also set the benchmark for the future of Mississauga."

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia, public relations, and custom publishing.

All Perspective Marketing publications are archived in the National Library of Canada. Perspective™ Mississauga 2008 is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 17 editions, a number expected to grow to 24 by the end of 2008.

For more information, please contact:

Mike O'Drowsky
Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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