FOR IMMEDIATE RELEASE
PERSPECTIVE MARKETING PUBLISHES ST. MILDRED'S SUMMER PROMOTIONAL SUPPLEMENT

OAKVILLE, Ontario, Wednesday, June 26, 2008 – Today, Perspective Marketing Inc. announced the release of Building Her Future, a newspaper supplement detailing the educational opportunities for young women at St. Mildred's-Lightbourn School. The publication was distributed in the Globe and Mail to readers throughout the Greater Toronto Area.

The publication provides readers with an in-depth look at one of the region's foremost independent schools. Building Her Future profiles St. Mildred's 2008 graduating class and its accomplishments, and readers can also learn about St. Mildred's $10-million campaign to upgrade the school.

"St. Mildred's wanted to create a comprehensive, cost-effective and far-reaching marketing piece that displayed its uniqueness as a single-gender, independent school," says Glenn Marshall, Managing Partner at Perspective Marketing. "Members from this year's graduating class will be attending universities throughout Ontario in September, and some have been accepted to American institutions such as Harvard, Brown and George Washington universities. So from a marketing standpoint, St. Mildred's has a lot to talk about."

St. Mildred's and Perspective Marketing have previously worked together on the school's marketing initiatives. When St. Mildred's decided to assemble a new marketing piece to display its offerings and accomplishments, the school contracted Perspective to facilitate the publication's design, and to coordinate editorial, layout, printing and distribution.

"Our team of professional marketing coordinators, designers, writers and sales staff have years of experience in helping companies and organizations get their messages out to large audiences," says Marshall. "With Building Her Future, we worked with St. Mildred's to develop a clear message and branding strategy to maximize interest in the school. The feedback that we have received has been very exciting both for us and for St. Mildred's."

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia services, custom publishing and web development.

Perspective Marketing produces custom publications in-house for private and public sector corporations, as well as independent publishing ventures across Ontario and Canada.

For more information, please contact:

Glenn Marshall
Managing Partner, Perspective Marketing Inc.
Tel: (905) 338-0630 ext. 215
Fax: (905) 338-7225
glenn@perspective.ca

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