FOR IMMEDIATE RELEASE
PERSPECTIVE PUBLISHES JBMH ANNUAL REPORT

OAKVILLE, Ontario, June 4, 2008 – Today, Perspective Marketing Inc. announced the release of the 2007/2008 Joseph Brant Memorial Hospital Annual Performance Report. The report will be distributed today at the Joseph Brant General Meeting, and will also be inserted in the Burlington Post on June 11 and 13 to reach members of the Burlington community and surrounding area.

Joseph Brant enlisted Perspective to design the report, and to coordinate editorial, layout, printing and distribution to members of the Hospital Corporation and the community.

With Perspective Marketing Inc. as publisher of the Joseph Brant Annual Performance Report, Perspective's creative team worked with Joseph Brant's communications department and Foundation office to produce a publication that was both informative and well designed - a piece that not only focused on the past year's financials, but also on many of the developments happening at the hospital.

"This was a great project for us at Perspective," says Steve Montague, managing partner at Perspective Marketing. "The coordination between our departments and the corporate communications and Foundation staff at Joseph Brant for this project was seamless, and we believe that the end product was both informative and visually appealing, so as publishers, it was a great success."

Joseph Brant Memorial Hospital places great importance on accountability, especially for a community hospital, so the goal of this year's Annual Performance Report is to ensure that members of the hospital's community are well aware of the performance of both the hospital and the Foundation over the past year.

As well, the hospital's campaign for funding requires community support, and it is imperative that the community understands both what is happening at the hospital and what the current needs are, in order to acquire the necessary resources needed to make Joseph Brant the hospital its community deserves.

Perspective Marketing produces custom publications in-house for private and public sector corporations, as well as independent publishing ventures across Ontario and Canada.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia services, custom publishing and web development.

For more information, please contact:

Allison Moffatt
Marketing Communications Manager
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

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