FOR IMMEDIATE RELEASE
PERSPECTIVE LAUNCHES HOLE IN ONE HOME CAMPAIGN FOR MARZ HOMES

OAKVILLE, Ontario, July 10, 2008 – Perspective Marketing is proud to announce the success of Marz Homes' Hole in One Home campaign at the Canadian Cancer Society's Golf for a Cure tournament that took place today at the Beverley Golf and Country Club in Copetown, Ontario.

Upon registration for this year's tournament, sponsored by Marz Homes, participating golfers were able to sign up for the Hole in One Home giveaway which took place on the 4th hole of the course. The prize was a brand new townhome built by Marz Homes, in Waterview Village, Stoney Creek.

The closest golfer participating in the giveaway came within just inches of the hole.

Perspective designed and created the advertising campaign for the first ever home giveaway for the tournament.

"We were very happy to help out with such a good cause," said Glenn Marshall, managing partner at Perspective Marketing Inc. "We were not only able to put our creativity to the test in producing the campaign, but we were also able to see our efforts go towards something really positive."

To help the Hole in One Home giveaway gain publicity, Perspective created a website, logo and a press release campaign which gained exposure in New Homes and Condos magazine, Stoney Creek News, the Hamilton Spectator, and in a special segment on CHCH news. In addition, Perspective held a special ribbon cutting ceremony at a media event to unveil the prize home before the tournament took place.

"Perspective played an active role in developing Marz Homes' campaign and seeing it through at the tournament," said Marshall. "We were able to work with a very valuable client of ours and were also able to experiment and take risks to make the campaign that much more successful."

Perspective has worked with Marz homes for a number of years on various marketing projects. Perspective has been active in helping Marz Homes win a number of marketing awards at the Hamilton Halton Home Builders' Association's annual Awards of Distinction ceremony, including Best Radio/Television ad, and Best Feature Advertorial in 2008.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Marketing Communications Manager
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

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