FOR IMMEDIATE RELEASE
PERSPECTIVE MARKETING PROMOTES HAMILTON HEALTH SCIENCES' NEW RESEARCH CENTRE

OAKVILLE, Ontario, Monday, April 21, 2008 - Today, Perspective Marketing Inc. announced the release of Global Health Research at Hamilton Health Sciences, a newspaper supplement distributed nationally in the Globe and Mail.

With the release of the publication, Hamilton Health Sciences Centre (HHSC) is announcing the creation of the David Braley Cardiac, Vascular and Stroke Research Institute. The research centre will revolutionize the medical research industry in Hamilton, will strengthen HHSC's reputation among world leaders in health research, and is expected to be a significant element to the city's doctor recruitment initiatives.

"Hamilton Health Sciences approached us with an idea," says Glenn Marshall, managing partner at Perspective Marketing Inc. "They wanted to leverage their new research institute to recruit physicians to Hamilton from across the country. We sat down with them, brainstormed some ideas, and came up with a cost-effective solution that would provide HHSC with optimum exposure."

The publication takes readers through the development of the site, explains some of the research initiatives that will be undertaken, and profiles many of the people involved with the HHSC and the creation of the centre. The publication will have a circulation of approximately 300,000, appearing in major cities from Vancouver to Halifax.

"We have worked with HHSC many times over the years creating multiple publications designed to meet their marketing needs and objectives," says Marshall. "The creation of the David Braley Cardiac, Vascular and Stroke Research Institute marks a turning point in HHSC's history and we are proud that we could contribute to HHSC's mission of medical excellence in Hamilton."

The David Braley Centre is currently under construction and when complete will include space for two teams totaling 600 researchers. The centre is named for Hamilton businessman David Braley, who contributed $10 million to the creation of the six-storey, 165,000 sq. ft. centre.

Perspective Marketing Inc. provides custom publishing services for organizations interested in reaching targeted audiences and gaining maximum exposure. Perspective's creative team of designers, writers, photographers, sales persons, and marketing experts provide a full-service approach to custom publishing. Perspective Marketing is a full-service advertising agency. The company also offers full creative services including logo design, print and broadcast creative, multimedia, and public relations.

For more information, please contact:

Glenn Marshall
Managing Partner, Perspective Marketing
Tel: (905) 338-0630 ext. 215
Fax: (905) 338-7225
glenn@perspective.ca

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