FOR IMMEDIATE RELEASE
PERSPECTIVE MARKETING PROMOTES HAMILTON HEALTH SCIENCES CENTRE AND McMASTER CHILDREN'S HOSPITAL

OAKVILLE, Ontario, March 23, 2009 -Today, Perspective Marketing Inc. announced the release of McMaster Children's Hospital: 20 Years of Caring and Innovation. The publication, which was distributed throughout Ontario in the Globe and Mail, details the many services and innovations that have placed McMaster Children's Hospital (MCH) at the forefront of pediatric care in Canada and the world.

Perspective worked closely with MCH to deliver a professional, cost-effective marketing solution, which including a coordinated distribution strategy for the publication. The result is a publication that is informative, aesthetically pleasing and, most importantly, in the hands of MCH's target audience.

"McMaster Children's Hospital is a vital component of Hamilton Health Sciences Centre's (HHSC) ability to provide patient care to some of society's most vulnerable citizens," says Glenn Marshall, Managing Partner at Perspective Marketing. "This publication will inform people about the important role that hospitals like MCH play in the health of Ontario residents."

The publication informs readers of many of the hospital's initiatives and success stories, and also profiles many of the staff members and patients at MCH. Featured stories in the publication include the hospital's dedication to treating childhood mental health issues; CMH's high-fidelity simulator program, which helps prepare residents to deal with real-life emergencies; and the hospital's dedication to stemming the tide of childhood obesity.

"Hamilton Health Sciences Centre and McMaster Children's Hospital have always gone above and beyond to provide care for those in need," says Marshall. "This publication highlights a few of their many successes, and we look forward to doing what we can to continue providing information about these very important organizations."

Perspective Marketing Inc. provides custom publishing services for organizations interested in reaching targeted audiences and gaining maximum exposure. Perspective's creative team of designers, writers, photographers, sales persons, and marketing experts provide a full-service approach to custom publishing. Perspective Marketing is a full-service advertising agency. The company also offers full creative services including logo design, print and broadcast creative, multimedia, and public relations.

For more information, please contact:

Glenn Marshall
Managing Partner, Perspective Marketing Inc.
Tel: (905) 338-0630 ext. 215
Fax: (905) 338-7225
glenn@perspective.ca

Back