FOR IMMEDIATE RELEASE
GOING GREEN IN HAMILTON

OAKVILLE, Ontario, October 30th, 2007 - Today, Perspective Marketing announced the release of Perspective™ Hamilton 2008. The publication was distributed throughout the Golden Horseshoe in copies of the Globe and Mail and to select households via Canada Post.

This year's edition takes a special look at all of the initiatives being implemented throughout Hamilton to create a cleaner, greener city. Mayor Fred Eisenberger, who is leading the city's environmental push, introduces the publication.

"Hamilton is a city whose potential for environmental stewardship is being realized," says Glenn Marshall, managing partner at Perspective Marketing. "The City, along with many local stakeholders such as the Port Authority, Horizon Utilities, SteelCare, Mohawk College and McMaster University, are realizing that environmental sustainability leads to economic sustainability."

The publication also showcases many Hamilton industries that are making a difference locally, provincially, nationally and even internationally. Hamilton Health Sciences is continuing with medical breakthroughs that are changing the way that medicine is practiced throughout the world. McMaster University, along with industry partners SteelCare, the Hamilton Port Authority and Hamilton International Airport, are in the midst of creating the McMaster Institute of Transport and Logistics. On October 2, 2007, the city's economic development department launched their new website - Investinhamilton.ca - making it easier than ever for investors to get the information they need. And that's not all.

"The City has created a number of new offices and passed a number of new bylaws to ensure the health and well being of the city's residents," says Marshall. "The creation of the Brownfield office in the economic development department and the Environmental Manager position at the Hamilton Port Authority are ushering Hamilton into an era of environmental leadership."

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services.

All Perspective Marketing publications are archived in the National Library of Canada. Perspective™ Hamilton 2008 is part of a series of Perspective Marketing publications reporting on municipalities in Ontario. There are currently 17 editions, a number expected to grow to 24 by the end of 2007.

For more information, please contact:

Mike O'Drowsky
Senior Writer / Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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