FOR IMMEDIATE RELEASE
GREEN ROOMS ENLISTS PERSPECTIVE AS AGENCY OF RECORD

OAKVILLE, Ontario, November 10, 2007 - Perspective Marketing Inc. is pleased to announce the grand opening of Green Rooms, an eco-chic home décor company located in downtown Oakville.

Serving as the agency of record for Green Rooms, Perspective Marketing has created an effective marketing plan to help Green Rooms promote the store's unique and environmentally conscious home furnishings.

"Green Rooms approached us and asked what we could do to help," says Glenn Marshall, managing partner at Perspective Marketing Inc. "Our creative team came up with some ideas for a logo, signage and other marketing materials, all of which can currently be found at the Green Rooms store."

"We count ourselves very lucky to have found Perspective Marketing, "says Jackie Crawford, owner of Green Rooms. "Their eco-conscious values fit seamlessly with our business, and we have benefited enormously from their expertise, which, in terms of the local market and media, seems limitless."

In addition to the store signage and logo, Perspective Marketing also designed and produced the Green Rooms website. The site is easy to navigate and gives consumers a greater understanding of the store's mission to provide eco-friendly, fair trade and locally made home furnishings to consumers in the Greater Toronto Area (GTA). To promote the store to its client base, Perspective Marketing has also assisted with several public relations initiatives.

"We have sent out some exciting press releases for Green Rooms, and the store has received some tremendous responses," says Marshall. "So far, the owners of Green Rooms have been interviewed for articles in the Toronto Star, Canadian Style at Home magazine and a number of other publications."

"In three months, Perspective's marketing strategy has netted us terrific exposure in Oakville, Toronto and beyond," adds Crawford. "We're very happy with the work they've done for us in communications, marketing and public relations. The Perspective team is skilled, responsive and extremely pleasant to work with and we are delighted to have found the perfect fit for our business."

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Marketing Manager
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

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