FOR IMMEDIATE RELEASE
PERSPECTIVE HELPS LAUNCH BARCLAY & KNAP

OAKVILLE, Ontario, October 1, 2007 - Perspective Marketing Inc. is proud to help unveil a new educational services firm located in Burlington, Ontario. Barclay & Knap Educational Services is the first and only business of its kind in Halton, offering a full-time, professional, designated service that focuses exclusively on post-secondary planning, preparation and placement.

The partners at Barclay & Knap draw from their vast experience in both public and private education, and are well versed in admission guidelines and practices within Canada, the US, and numerous overseas destinations. "Barclay and Knap approached us to develop a marketing strategy for their business," says Glenn Marshall, managing partner at Perspective Marketing Inc. "Because the company's services are so unique, we were able to quickly create an efficient and practical advertising campaign for them."

With Perspective Marketing Inc. as Barclay & Knap's agency of record, Perspective's creative team set about creating a corporate identity for the company, including a thorough media plan, logo and website design, and a public relations campaign to generate interest in the new firm.

"With Perspective, we have received consistent and personalized help with the development of our marketing strategy, and in selecting our varied advertising approaches," says Joe Knap, partner at Barclay & Knap. "We chose to work with Perspective specifically because of their experience and prominence in the field of educational marketing, including their production of the annual Canadian College and University Guides."

Barclay & Knap's marketing plan, which has included national and local advertising, direct mail pieces, a radio campaign, as well as public relations endeavours, has generated a lot of interest in the company and has encouraged partnerships in both the private and public realms.

"Since opening our Burlington office, all our marketing needs have been met by Perspective - from graphic design, to website creation, to media purchase," says Knap. "Perspective took the time to understand our business and the services we offer, and then designed a strategy to help us connect with our various markets."

In addition to services for students, Barclay & Knap also provides a variety of services for colleges and universities, such as student referrals and recommendations, assistance with pre-interview and screenings, and storage and meeting space for interested colleges and universities.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Marketing Manager, Perspective Marketing
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

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