FOR IMMEDIATE RELEASE
CANADA'S TECHNOLOGY TRIANGLE PROFILED IN PERSPECTIVE™ WATERLOO REGION

OAKVILLE, Ontario, Tuesday, June 2, 2009 - Today, Perspective Marketing Inc. announced the release of Perspective™ Waterloo Region 2009, a publication that profiles Waterloo Region, also known as Canada's Technology Triangle. Perspective™ Waterloo Region was distributed throughout Ontario in the Globe and Mail, and to select households in Waterloo Region via Canada Post.

Perspective™ Waterloo Region 2009 provides readers with an in-depth view of the seven communities that make up the geographic region - the cities of Cambridge, Kitchener and Waterloo, and the townships of North Dumfries, Wellesley, Wilmot and Woolwich. A profile of Canada's Technology Triangle Inc, the region's economic development office, provides readers with an overview of the region's offerings, which include one of the world's most highly regarded technology sectors, as well as business and professional services, an international airport, comprehensive rail and transit lines, several well-regarded post-secondary institutions, and a skilled workforce.

"Waterloo Region is one of Canada's most proactive jurisdictions with regard to its tech-based economy," says Glenn Marshall, Managing Partner at Perspective Marketing Inc. "The region and the seven communities found within its geographical boundaries are conducive to business success across multiple sectors, including advanced manufacturing and materials, research and development, medical technologies, and many more."

In addition to its economic prominence, Waterloo Region also offers an excellent quality of life. Numerous annual festivals including Oktoberfest, natural areas, and recreation amenities provide residents and visitors with a variety of options to enjoy healthy and vibrant lifestyles.

"One of the key contributors to Waterloo Region's status as one of Canada's most competitive investment destinations is the lifestyle that residents enjoy," says Marshall. "The region has a number of thriving arts and culture scenes, and with 22 per cent of its population comprised of new Canadians, cultures from all over the world have a home in Waterloo Region."

Perspective™ Waterloo Region 2009 is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 20 editions, a number expected to grow to 24 by the end of 2009. All Perspective Marketing Inc. publications are archived in the National Library of Canada.

Perspective Marketing Inc. is a full-service advertising agency that co-ordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Mike O'Drowsky
Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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