FOR IMMEDIATE RELEASE
PERSPECTIVE ROLLS OUT HAMILTON PUBLICATION

OAKVILLE, Ontario, Wednesday, December 2, 2009 - Today, Perspective Marketing Inc. announced the release of Perspective™ Hamilton 2009, a report detailing the many initiatives taking place in the City of Hamilton, Ontario. The publication was distributed in the Globe and Mail throughout Ontario, and to select households and businesses in Hamilton via Canada Post.

Perspective™ Hamilton 2009's cover story features ArcelorMittal Dofasco's Community Strength campaign. The company is focusing its philanthropic ventures on a number of causes in Hamilton and the surrounding communities.

"ArcelorMittal Dofasco is a staple of Hamilton's history, economy and social strength," says Steve Montague, CEO, Perspective Marketing Inc. "The company's Community Strength campaign, through financial donations, focuses on several pillars of the city, including education and healthcare, and also on social elements such as the United Way of Burlington and Greater Hamilton."

Perspective™ Hamilton 2009 also features stories and information about the city's growing economic diversity and the initiatives of the Hamilton Economic Development Office (EDO). Stories include a profile of the city's creative industries; the EDO's use of social media to attract investment; the opening of the first building at the McMaster Innovation Park; and short profiles of companies that have recently invested in the city.

Perspective™ Hamilton 2009 is introduced with a message from Mayor Fred Eisenberger. Other articles in the publication include the many investments of both McMaster University and Mohawk College, the initiatives of Hamilton's Public Works Office, an overview of the city's participation in the 2015 Pan Am Games, and the initiatives of St. Joseph's Health Care and Hamilton Health Sciences.

"As a community, Hamilton remains strong thanks to the vitality of its many parts," says Montague. "The city is filled with forward-thinking individuals working in all sectors who contribute to make Hamilton one of the country's best communities in which to live, work and succeed."

Perspective™ Hamilton 2009 is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 20 publications, a number expected to grow to 24 in 2010. All Perspective Marketing Inc. publications are archived in the National Library of Canada.

Perspective Marketing Inc. is a full-service advertising agency that coordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, branding, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Mike O'Drowsky
Editor
Tel: (905) 338-0630 ext. 213
Fax: (905) 338-7225
mike@perspective.ca

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