FOR IMMEDIATE RELEASE
PERSPECTIVE PARTNERS WITH ARCELORMITTAL DOFASCO

OAKVILLE, Ontario, Friday, September 18, 2009 - Today, Perspective Marketing Inc. announced the launch of a creative campaign for Hamilton-based steel producer ArcelorMittal Dofasco. The campaign includes the development of graphic advertising, which is featured in today's Hamilton Spectator, and other components including the development of a community marketing strategy.

"ArcelorMittal Dofasco is undertaking a number of initiatives including the development of an environmental strategy, and we are only too happy to help the company get its message out," says Steve Montague, CEO of Perspective Marketing Inc. "Over the years we have developed a relationship with Dofasco, which gave us the opportunity to present the company with a plan of action that included targeted advertising and plans for future public awareness strategies."

ArcelorMittal Dofasco recently launched its Blue Skies Air Quality Action Plan, a $16-million, three to five-year initiative that will help the company reduce coke and by-product emissions. It's part of the company's overall objective to continue contributing to a strong steel and manufacturing sector in Ontario. Perspective Marketing Inc.'s experience in promoting environmental programs for its clientele made Perspective an obvious choice for ArcelorMittal Dofasco.

"The Blue Skies program is one of the most comprehensive environmental programs that we have ever implemented," says Andrew Sloan, General Manager of Public Affairs for ArcelorMittal Dofasco. "Perspective Marketing's creative strategies are helping us get the word out about our environmental commitment."

For more than 13 years, Perspective Marketing Inc. has worked with public and private sector organizations throughout Ontario and Canada to deliver messaging that is informative and impactful. An award-winning, full-service advertising agency, Perspective Marketing Inc. co-ordinates editorial, photography, creative layout and design. Perspective also provides full creative services including logo design, print and broadcast creative, multimedia services, custom publishing and marketing strategy development.

For more information, please contact:

Steve Montague
CEO, Perspective Marketing Inc.
Tel: (905) 338-0630 ext. 212
Fax: (905) 338-7225
steve@perspective.ca

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