FOR IMMEDIATE RELEASE
PERSPECTIVE™ BARRIE 2009 OFFERS GLIMPSE INTO CITY WITH "BEST OF BOTH WORLDS"

OAKVILLE, Ontario, Tuesday, June 9, 2009 - Today, Perspective Marketing Inc. announced the release of Perspective™ Barrie 2009, a report detailing the City of Barrie as one of Ontario's best places to live and do business. It was distributed throughout southern Ontario in the Globe and Mail and to select households in Barrie via Canada Post.

Perspective™ Barrie 2009 promotes Barrie as a "best of both worlds" destination. Located between Toronto, Canada's largest city, and Muskoka, one of the province's premier cottage country destinations, the City of Barrie offers residents and visitors a variety of amenities.

"Barrie, its residents and its businesses benefit from one of the best locations in the province," says Mike O'Drowsky, Editor of Perspective™ Barrie 2009. "Barrie has access to trade routes via highways and its own airport, and the city also possesses comprehensive lifestyle amenities that allow for relaxed living as well as opportunities to experience some of Ontario's best entertainment opportunities."

Perspective™ Barrie 2009 profiles many of the city's initiatives that have been put in place to attract additional investment and residents to the city. The creation of a culture office is helping to make Barrie a place where artists can readily showcase their creative pursuits. Transportation remains high on the city's list of necessities, with the addition of a second GO train station providing enhanced access to the city and surrounding area. And a number of private initiatives including the redevelopment of the Royal Victoria Hospital, the construction of Park Place, and investments in Georgian College are bringing Barrie to the forefront of communities in Ontario.

"Barrie has a lot of exciting plans in place," says O'Drowsky. "The city is the fastest growing municipality in Canada and its public, private and not-for-profit sectors are seizing the many opportunities to enhance the city and entice new residents and business to be a part of the success. It's a very exciting time in Barrie's history."

Perspective™ Barrie 2009 is part of a series of Perspective Marketing Inc. publications reporting on municipalities in Ontario. There are currently 20 editions, a number expected to grow to 24 by the end of 2009. All Perspective Marketing Inc. publications are archived in the National Library of Canada.

Perspective Marketing Inc. is a full-service advertising agency that co-ordinates editorial, photography, creative layout, design, branding and other marketing solutions. The company also provides full creative services including logo design, print and broadcast creative, multimedia services and custom publishing.

For more information, please contact:

Allison Moffatt
Tel: (905) 338-0630 ext. 211
Fax: (905) 338-7225
allison@perspective.ca

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