FOR IMMEDIATE RELEASE

SARS RECOVERY TOURISM PLAN

OAKVILLE, Ontario (August 7, 2003) - Perspective Marketing has successfully produced another winning marketing product for the Oakville Economic Development Alliance (OEDA).

As part of a marketing strategy targeting cities in western Ontario, Perspective produced a series of four, full-colour postcards inviting visitors to take advantage of Oakville’s various attractions and services. The postcards highlight Oakville as a golfing destination, fine dining centre, shopping haven and as an enchanted setting along the water. This campaign features ads and coupons for various tourism-related attractions in the town.

Beginning today, the postcards will be inserted in newspapers throughout the Kitchener/Waterloo, Windsor and London areas through mid-September.

Perspective undertook the project as a type of SARS recovery campaign. “Toronto is a major draw for tourists from the U.S. and the rest of the province,” says Steve Montague, managing partner of Perspective Marketing. “It’s no secret that tourism has suffered in the Greater Toronto Area and this is our first step to create attraction to the Town of Oakville.”

Perspective used the postcards as a non-traditional approach to marketing Oakville and as a way of increasing the shelf-life of the campaign.

Perspective Marketing is a full-service advertising agency which co-ordinates the editorial, photography, creative layout and design and generated a creative cost-recovery strategy for the supplement. Perspective Marketing has produced a variety of publications specializing in government-related publications. The company also provides full creative services including logo design, print and broadcast creative as well as multimedia services.

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225