FOR IMMEDIATE RELEASE

PERSPECTIVE MARKETING LAUNCHES
LONDON 2004

OAKVILLE, Ontario (March 9, 2004) - For the third year in a row, Perspective Marketing has published a London newspaper section for the London Economic Development Corporation (LEDC). London 2004 hit the streets today, with more than 200,000 copies to every household in London through The Londoner newspaper and in the surrounding area through The Globe and Mail and the National Post. Readership is 422,000.

London 2004 features promotional stories that highlight everything from the city’s major educational institutions of The University of Western Ontario and Fanshawe College, to popular attractions including the John Labatt Centre, and Grand Theatre.

“The London 2004 insert, once again, exceeded our expectations!” says Lesley Cornelius, Director of Marketing and Commuication. “The quality of the publication, the co-ordination of the project, and the professionalism of the Perspective team were top notch!”

“London continues to partner with us in this initiative as the sections we produce effectively promote the beauty and the economic viability of the City of London both within and outside its borders,” says Glenn Marshall, managing partner of Perspective Marketing. “Advertisers have once again seen the value in participating in this unique publication and their excitement and passion for this project have made it one of our finest.”

Perspective Marketing is a full-service advertising agency and publishing house that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services.

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225