OAKVILLE, Ontario (March, 2003) - London Progress 2003 is a newspaper supplement published by Perspective Marketing Inc. for the London Economic Development Corporation, London, Ontario, and distributed in The Globe and Mail and The Londoner, a local community newspaper. The supplement’s main objective is to attract new and retain existing business within the London community.

This is second time Perspective Marketing has published the London Progress.

“We received a lot of feedback,” says Steve Montague, managing partner with Perspective Marketing. “The supplement was well-received in the community and investors were very happy with the results.”

The Conference Board of Canada recently identified London as one of Canada’s fastest growing economies. “Much of our success has resulted from the solid work of our London Economic Development Corporation, which has introduced several marketing tools, including the well received London Progress 2003 publication featuring the diversity of The Forest City,” says Mayor Anne Marie DeCicco.

“London’s strategic plan is clear with economic development and quality of life as the two underlying principles to every action we take. As such, we’ve embraced marketing tools such as London Progress 2003, which has proven to be very successful in attracting the interest of many potential investors . . . thanks to a positive response to great marketing tools like this supplement, we are better able to compete both locally and abroad.”

Perspective Marketing is a full-service advertising agency which co-ordinates the editorial, photography, creative layout and design and generated a creative cost-recovery strategy for the supplement. Perspective Marketing has produced a variety of publications specializing in government-related publications. The company also provides full creative services including logo design, print and broadcast creative as well as multimedia services.

-30-

For more information, please contact:

Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225