FOR IMMEDIATE RELEASE

HAMILTON OPPORTUNITIES 2003

OAKVILLE, Ontario (October 21, 2002) - Reach, Dream, Rise, Shine - this is the new slogan for the "new" city of Hamilton. It was officially launched in a special press conference at Hamilton Place on Wednesday, October 16th and is now showcased in this special supplement published in The Globe and Mail and the National Post newspapers today. An aggressive "internal" plan was also in place to educate Hamiltonians about their "new" city's message and strategic plan. This was achieved by using Canada Post delivery to household's throughout Hamilton. This full-colour section published by Perspective Marketing in conjunction with the City of Hamilton's Economic Development department outlines Hamilton's forecast for the future as well as current achievements and successes. This special supplement also features in-depth editorial and beautiful photography showcasing Hamilton's unique lifestyle and tourism attributes.

With knowledge in print, distribution, creative and marketing, Perspective Marketing makes a project like this affordable for all parties. Perspective Marketing is a talented group of specialists who react to customer needs to create new and innovative ways to market a product, service.... or even a city!

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225