OAKVILLE, Ontario (November 20, 2003) - Budds’ BMW Hamilton celebrated its new location in the city with a large-scale grand opening event held November 20 and 21 at the 21,000-square-foot facility.

Budds’ opened its Hamilton dealership at 1471 Upper James Street in January 2003. After a year of getting to know Hamilton and its surrounding area better, Budds’ BMW Hamilton staff felt the time was right to celebrate its place in the Hamilton community. Budds’ managing staff, BMW Canada representatives, Hamilton Mayor Larry DiIanni, and City of Hamilton and Hamilton Chamber of Commerce representatives were on hand for the much-anticipated celebration, which also took the opportunity to roll out the all-new BMW X3.

Perspective generated publicity for Budds’ through a number of venues, including: articles in local newspapers such as The Hamilton Spectator; direct mail pieces targeting the 5,000 top-income households in Hamilton; a newspaper advertising campaign; Budds’ pre-owned vehicle guide; and radio spots on 102.9 K-Lite FM and Wave 94.7 FM.

“Budds’ got a very positive response and even sold five cars at its grand opening event,” says Glenn Marshall, managing partner of Perspective Marketing. “We’re confident the event will continue to generate a more dominant Budds’ presence among Hamilton area residents for a long while to come. Now more people in the area are aware that a top-service BMW dealership has come into their midst.”

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services.

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