FOR IMMEDIATE RELEASE PERSPECTIVE PUBLISHES BRAMPTON LIBRARY GUIDE OAKVILLE, Ontario May 25, 2004) - Perspective Marketing has published the Brampton Public Library’s quarterly activity guide, Know it All, which was distributed today at the library’s four locations. The cover story highlights a literacy award received by Brampton-based Coca-Cola Ltd. Canada for its “share the stories” program promoting reading in public schools across Canada. The remainder of the guide covers all Brampton library programs and services offered to the community, as well as special events and activities for children, teens and adults. “Our communication to our external market was lacking some consistency,” says Mary Maesano, manager of marketing and communications with the Brampton Library. “Putting together all our programs and services into one activity guide makes for better communication with our market and our customers.” As the library’s first effort in this type of project, Maesano says she hopes the colour, magazine-format publication “will make a great impact on the number of people attending our programs and using our services.” Perspective Marketing is a full-service advertising agency and publishing house that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. -30- For more information, please contact: Media Relations Tel: (905) 338-2303 Fax: (905) 338-7225