PERSPECTIVE HIRED BY UNIVERSITY OF TORONTO

OAKVILLE, Ontario (May 28, 2004) – Perspective Marketing Inc. has produced a special edition of the University of Toronto at Mississauga’s (UTM) Alumni Matters two-sided, broadsheet publication. The newsletter is sent to all Platinum List Alumni and is also distributed throughout the campus. The alumni list is comprised of donors, volunteers and attendees who have expressed an interest in staying connected with the campus. The University of Toronto has three campus locations in the Greater Toronto Area and is one of Canada’s largest and most renowned universities.

“UTM was looking for a full-service ad agency with the ability to produce top-level design but also a firm they could rely on to write and edit copy”, says Steve Montague, managing partner, Perspective Marketing. “After seeing some of our other work and being impressed with the professionalism of our product, they contacted us about working for them.”

The spring publication featured news on alumnus, sportscaster, journalist, best-selling author and Gemini award-winner Bruce Dowbiggen; a spotlight on past grad Ian O’Briain, who is now working in the film and television production industry; and the future UTM Alumni House.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

-30-

For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225