OAKVILLE, Ontario, June 11, 2005 Having seen the various marketing and publishing material produced by Perspective Marketing around the streets of Hamilton, St. Joseph's Healthcare Hamilton enlisted the agency to help generate awareness about its ground-breaking research, programs and other new developments taking place at the hospital.

Perspective Marketing produced a 16-page newspaper insert on St. Joe's that appeared in The Globe and Mail and The Hamilton Spectator in the Hamilton area today June 11, 2005. The section highlights the research and discoveries made at St. Joe's as well as new programs launched and construction completed.

"St. Joe's has a legacy in Hamilton goes back over 150 years," says Glenn Marshall, managing partner at Perspective Marketing. "They've been the source of a lot of discovery in the international medical community, but much of Hamilton is unaware of the extent of their research. St. Joe's needed a communication vehicle to let the community know all that has transpired and what is to come."

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.


For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225


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