FOR IMMEDIATE RELEASE

NEW PUBLICATION LAUNCHES FOR NIAGARA REGION

OAKVILLE, Ontario, July 22, 2005 —Perspective Marketing is proud to announce the launch of Perspective™ Niagara 2005 which was distributed in copies of The Globe and Mail earlier today.   This in-depth community profile boasts one of the world's hottest tourism destinations with an abundance of economic opportunities for investors looking to expand, move or start-up a business.

"Economically, Niagara has much to celebrate.   Niagara has recognition around the world and an economic diversity that includes manufacturing, tourism, agriculture, and business services, along with our excellent educational and health care institutions," says Peter Partington, Chairman, Regional Municipality of Niagara, in an opening letter published within this full colour feature.

Steve Montague, managing partner of Perspective Marketing, is very pleased with their latest venture.  

"Completing this special feature on the Niagara region is quite an accomplishment for our firm," says Montague.   "The timing had to be right and with the development of golf resorts, wineries and world-class tourism attractions, Niagara is elevated to an even higher level on the world's economic stage."  

Perspective Marketing has now produced these mass impact campaigns for 12 municipalities and plans to double that number in the next 24 months.  

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

For more information, please contact:
Perspective Marketing Inc.
Tel: (905) 338-2303
Fax: (905) 338-7225
info@perspective.ca