FOR IMMEDIATE RELEASE

PERSPECTIVE HELPS LONDON CELEBRATE 150 YEARS, LAUNCHES LONDON 2005 INSERT

OAKVILLE, Ontario (March 8, 2005) – In celebration of 150 years of London history, Perspective Marketing has launched London 2005 highlighting the thriving nature of this “capital” of southwestern Ontario. Since its early beginnings, London has evolved into an internationally recognized centre of excellence in research and industry. London 2005 highlights the city’s major socio-economic drivers such as The University of Western Ontario, Fanshawe College, a network of life science research facilities, and manufacturing businesses. London is enjoying a growing level of collaboration between its sectors.

Perspective Marketing gave a 150th anniversary theme to the publication using black and white photos from early London days. Stories on the life sciences and manufacturing sectors as well as education, healthcare, downtown revitalization and other hot topics.

"London 2005 makes an excellent visual and editorial presentation of our city," says Patricia Hoffer, director of marketing and communications for the London Economic Development Corporation (LEDC). "The LEDC has received positive feedback on the project thus far. It was a pleasure working with Perspective Marketing and we look forward to working with them again in the future."

“London is one of the fastest growing economies in Canada,” says Steve Montague, managing partner of Perspective Marketing. “This publication outlines why the city ha become an international player in research, education and commerce.”

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225