FOR IMMEDIATE RELEASE

PERSPECTIVE PROMOTES HSC OPEN HOUSE

OAKVILLE, Ontario (October 18, 2004) – Hillfield Strathallan College has once again selected Perspective Marketing to promote its Open House events for Fall, 2004. The annual open house events are a crucial element in Hillfield Strathallan’s recruitment strategy. This year, the college is holding four open house events at locations in Stoney Creek, Hamilton, Burlington and Oakville. Hillfield Strathallan’s current students come primarily from these areas.

To generate awareness for the open house events, Perspective Marketing used three advertis