FOR IMMEDIATE RELEASE

PERSPECTIVE PRODUCES EDCO’S
2004 MEMBER DIRECTORY

OAKVILLE, Ontario (February, 2004) – As the agency of record for the Economic Developers Council of Ontario (EDCO), Perspective Marketing Inc. has published the organization's 2004 Economic Developers Council of Ontario Member Directory. The 60-page directory was distributed to all of EDCO's nearly 600 members.

Perspective gave the report a new, global look, increasing the overall size of the directory and also added key government-related contacts within the economic development field in Ontario. The cover was part of a brand recognition launch for EDCO incorporated on all of the organization’s annual printed material. The image used focuses on Ontario and North America on a globe against a galactic background.

EDCO members have voiced their feedback about the usefulness of the directory. Perspective took care to ensure all members were called to confirm or correct contact information. New listings of all provincial ministers and deputy ministers were added after an informal survey was completed gaining information on the shelf-life and practicality of the directory. Perspective learned these directories have become an integral part of many of the key decision makers for development at the federal, provincial and municipal level.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225