FOR IMMEDIATE RELEASE

PERSPECTIVE MARKETING PUBLISHES
HILLFIELD STRATHALLAN MARKETING SUPPLEMENT

OAKVILLE, Ontario (June 19, 2003) - Perspective Marketing published a newspaper supplement for Hillfield Strathallan College (HSC) that appeared in papers today. The supplement is HSC’s first and markets its primary educational goals of developing the whole child, discovering talent through opportunity, and creating community leaders.

Eighty-thousand copies of the publication, called Hillfield Strathallan Futures & Opportunities 2003, were distributed through Canada Post and 20,000 through The Globe and Mail, all throughout the Halton and Niagara regions.

Perspective used a unique approach to target HSC’s audiences with the most potential. “Based on a Compusearch Lifestyle Analysis, we profiled Hamilton’s neighbourhoods, targeting the audience whose current residents matched the lifestyle profile of HSC’s families,” says Glenn Marshall, managing partner with Perspective Marketing. “This market segmentation was an ideal approach to reach our desired audience.”

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services.

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For more information, please contact:
Media Relations
Tel: (905) 338-2303
Fax: (905) 338-7225