FOR IMMEDIATE RELEASE

KITCHENER SECTION LAUNCHES IN THE GLOBE

OAKVILLE, Ontario (September 29, 2004) - Perspective Marketing Inc. has published a broadsheet Kitchener newspaper supplement for distribution today through copies of The Globe and Mail in select areas of Southern Ontario. The supplement was published in co-operation with the City of Kitchener.

The newspaper section capitalizes on Kitchener’s celebration of its 150th anniversary since its founding as Berlin in 1854. Designed as a commemorative piece as well as an investment tool, the section consists of“vignettes” on various Kitchener businesses with a special history in the community. It also features exciting news on the City’s active economic development front.

“Kitchener has become a business magnet,” says Steve Montague, managing partner at Perspective Marketing, about this inaugural supplement. “ We wanted to capitalize on its attractiveness as an investment location by partnering with the City to produce this section. This brings the number of municipalities served by Perspective Marketing’s promotional sections to seven and growing.”

Perspective Marketing has built a reputation on its unique ability to successfully market both the public and private sector. The company’s skillfully designed and award-winning special supplements and reports cover a wide range of sectors and serve a diverse client base. It is especially skilled in producing publications that promote the particular strengths of a municipality for businesses seeking to relocate, start-up or expand. It also excels at showcasing the lifestyle advantages of that town or city.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

-30-