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FOR IMMEDIATE RELEASE PERSPECTIVE BUILDS ON HAMILTON’S STRATEGY OAKVILLE, Ontario (November 9, 2004) – Perspective Marketing has collaborated with the City of Hamilton’s Economic Development Department on the agency’s fourth annual profile on the city. Invest in Hamilton 2005 is a professional, 32-page publication that highlights the city’s economic engines found in the Department’s extensive 2003 Economic Development Strategy Report. The sectors include Biotechnology, Advanced Manufacturing, Agriculture, Film, Tourism, Port, Airport, as well as Downtown Revitalization. Since the City targeted the key areas in 2001 as part of its economic development strategy, a frenzy of activity has taken place that shows no signs of slowing down. “I think it’s the best supplement we’ve ever produced,” says Neil Everson, executive director with the City’s Economic Development Department. “It’s extremely well laid out and presents a strong message. It surpasses our expectations.” Everson expects the supplement to be used by not only the City, but also its community partners such as the colleges, universities and health sciences sector. “We’ve put together a comprehensive report on one of Ontario’s most innovative and forward-thinking cities,” says Glenn Marshall, managing partner of Perspective Marketing. “Hamilton is a city on the radar screens of international communities. Its biotech sector is one of the most active in the world, Mac is a top-producing research university, and the city is still a top Ontario manufacturing centre. We’re pleased to promote such a thriving metropolis.” Perspective Marketing put a creative twist on the economic development strategy, turning out an informative report with true impact. Perspective Marketing’s design department came up with a series of logos to accompany each sector profile. Perspective Marketing is known for its aggressive distribution strategy and delivered the Hamilton report to select households in the city via Canada Post and in copies of The Globe and Mail throughout southern Ontario. Perspective Marketing is especially well-suited to produce Invest in Hamilton 2005. The marketing agency holds several awards from the Economic Developers Council of Ontario (EDCO) for its marketing publications on Ontario communities. One of these is a coveted award from the Washington DC-based International Economic Development Council (IEDC). Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada. -30- For more information, please contact: |
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