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PERSPECTIVE GIVES EDCO A NEW LOOK OAKVILLE, Ontario (January , 2003) - Perspective Marketing Inc. was the successful bidder in the Economic Developers Council of Ontario’s (EDCO) comprehensive search for a recruiting agency of record. Perspective won the exclusive contract from EDCO to produce the council’s bi-weekly e-newsletter, the Exchange, as well as its annual trade publication ¾ a glossy magazine with worldwide distribution. The marketing company is also writing a strategic plan for the next three years for the future vision of EDCO. Perspective takes the contract over from Kenilworth Publishing Inc. of Richmond Hill, Ontario. “Perspective’s innovative and creative new ideas gave us the edge to win out over competing agencies,” says Steve Montague, managing partner, Perspective Marketing. “The EDCO newsletter is a valuable source of economic development news and information for EDCO members across Ontario.” EDCO received much positive feedback regarding the Exchange’s ‘new look’ since Perspective took it over, says Heather Currie, EDCO executive director. “EDCO looks forward to working with Perspective Marketing for the next few years,” she says. “ Perspective is a dynamic team that understands the goals and mission of EDCO and will work with us to achieve and surpass those goals." Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative as well as multimedia services. -30- For more information, please contact: |
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