OAKVILLE, Ontario (April 9, 2001) - A unique strategy developed by Perspective Marketing merging the Economic and Development departments of Burlington and Oakville, Ontario. The campaign named"GTA West" targeted site selectors from North America showcasing all of the benefits to moving a business to this area. The four page, full colour gloss piece was stitched into site selector magazine and was used as a promotional tool at an annual conference in Seattle. Perspective Marketing created a partnership for "GTA West" with the Seattle Mariners baseball club for delegates attending the conference.

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For more information, please contact:

Rachel De Lazzer
Media Relations
Tel: (905) 338-5458
Fax: (905) 338-7225
rachel@perspective.ca