FOR IMMEDIATE RELEASE

Oakville sets sail at annual general meeting

OAKVILLE, Ontario (February 20, 2001) - For the third consecutive year Perspective Marketing has designed and produced the Oakville Economic Development Alliance (OEDA) annual report. Since developing a relationship with the Town of Oakville in 1998, Perspective Marketing has initiated ad campaigns, CD-ROMs, web development, newspaper supplements, tourism literature and annual reports.

The Oakville community is part of the Greater Toronto Area (GTA) which is Canada's largest metropolitan area with total population of about 4.8 million. Oakville's suburban location within the GTA adds lifestyle and quality of life advantages and reinforces the region's position as home to 15 percent of Canada's businesses and 16 percent of the Country's workforce. One-quarter of Canada's population live within a 100 mile (160 km) radius of Oakville. The Town of Oakville provides all the advantages of a well-serviced urban centre, yet prides itself on having small town ambiance.

This year’ annual report took a new direction and a special nautical theme was introduced. This report focussed on growth, research, growing partnerships, business investments and tourism highlights.

The use of a duoatone and a heavier card stock for the covers breaks the traditional design of past reports. This look showcases some of the history and sophistication of conducting business in Oakville.

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For more information, please contact:

Rachel De Lazzer
Media Relations
Tel: (905) 338-5458
Fax: (905) 338-7225
rachel@perspective.ca