PERSPECTIVE RELEASES PROVINCIAL INVESTMENT MAGAZINE FOR ECONOMIC DEVELOPERS COUNCIL OF ONTARIO

OAKVILLE, Ontario (January 31, 2004) – As the agency of record for the Economic Developers Council of Ontario (EDCO), Perspective Marketing Inc. has published copies of Profile Ontario 2004. Every year, EDCO publishes a magazine profiling various sectors within the province that targets an audience of site selectors and investors.

“The publication had lost some of its lustre over the last few years, as some members expressed their concern over its effectiveness and the distribution of the product,” says 2004 EDCO president, Norm Schleehahn. “The quality and distribution channels of this year’s Profile Ontario 2004 are superior to any previous EDCO Ontario magazine. An increase in advertising revenue over 2003 for this publication is a positive indication that the changes that were made to the publication are steps in the right direction.”

Perspective Marketing gave the magazine a more global appeal for 2004 by streamlining the layout to resemble a report more than a typical magazine. ‘Fast Fact’ boxes, ‘Spotlight’ boxes that profile individual municipalities, and charts and graphs breaking down industry statistics present a truly comprehensive Ontario.

“Our aggressive distribution plan took Profile Ontario 2004 to a vast range of potential site selectors and investors,” says Steve Montague, managing partner with Perspective Marketing. “We want to help EDCO let the world know Ontario is an economic powerhouse that is open for business.”

To produce Profile Ontario 2004, Perspective undertook several months of research with various levels of the provincial and federal government as well as the private sector. The magazine provides overviews of Ontario’s major industry sectors through stats, news, municipality profiles, educational institutions and other information relevant to site selectors and investors. Sectors covered include: automotive, natural resources, advanced manufacturing, biotechnology, knowledge-based, real estate, agriculture and food, and an overview of the province’s brownfield opportunities. Letters from the EDCO president, premier of Ontario and minister of Economic Development and Trade preface the industry profiles.

Perspective Marketing is a full-service advertising agency that co-ordinates editorial, photography, creative layout and design, and generates a creative cost-recovery strategy for various publications. The company also provides full creative services including logo design, print and broadcast creative, and multimedia services. All Perspective Marketing publications are archived in the National Library of Canada.

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For more information, please contact:

Rachel De Lazzer
Media Relations
Tel: (905) 338-5458
Fax: (905) 338-7225
rachel@perspective.ca